James Boag Pure Promo Video

a promo video for James Boag beer new line "Pure" mainly shot in many locations in Tasmanian forests. The concept was developed by the ad agency. The idea was basically trying to illustrate the mystery of Tasmania by using projected animations onto different parts of the nature. Directed by: Susanto Widjaja Supervising Art Director: Jeff Mimery Director of Photography: Ferry Lie Animator: Cassius Handoyo 3D animation: Surya Atmaja Production: Paper Cranes Productions (2009) www.papercranes.com.au